Set design for the launch of Cedro Têxtil’s 2019 Summer collection in São Paulo.
The development of Cedro’s collection was based on the aesthetics of outer space. The colors, volumes and textures of stars and satellites were used as references to create an immersive environment in the halls of Fashion Brás Shopping Mall, in São Paulo, where the Cedro’s flagship store is located. The furniture, designed and built for the event, presented the new pieces to the customers. Another central element of the project were the fashion films, which were displayed on various types of screens. The project also hosted an interactive installation and a lounge area for the public.
Set design for the launch of Cedro Têxtil’s 2019 Summer collection
São Paulo, Brazil
Collaboration with MIR Studio
Photos credits: Fernando Banzi