Tarifa Zero is a social movement that strives for the implementation of a free public transport policy in Brazil. The project claims that the costs of public transport should be covered by society as a whole, so that all individuals could have free access to a high quality network of public transport. 
        Micrópolis has teamed up with Tarifa Zero to develop the visual identity and graphic design for a set of pedagogical booklets for the Tarifa Zero Campaign in the city of Belo Horizonte. The material consists of a pamphlet and a booklet that explain to the public how a free, fair and high quality public transport can be made possible in Brazil.


Set of booklets for the Tarifa Zero campaign.

January 2021

Belo Horizonte, Brazil

Photo credits: Bruna Brandão

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