TARIFA ZERO BOOKLETS
Tarifa Zero is a social movement that strives for the implementation of a free public transport policy in Brazil. The project claims that the costs of public transport should be covered by society as a whole, so that all individuals could have free access to a high quality network of public transport.
Micrópolis has teamed up with Tarifa Zero to develop the visual identity and graphic design for a set of pedagogical booklets for the Tarifa Zero Campaign in the city of Belo Horizonte. The material consists of a pamphlet and a booklet that explain to the public how a free, fair and high quality public transport can be made possible in Brazil.
Set of booklets for the Tarifa Zero campaign.
Belo Horizonte, Brazil
Photo credits: Bruna Brandão